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Our Client
Our global iGaming client has a multi-million-pound search budget focused on the UK, Spain, Canada, and LATAM with plans to enter many new markets in Q4 and 2025.
The Role of Marketing Analyst
We are seeking an experienced Marketing Analyst to join our clients Marketing Data & Analytics team. In this role, you will support their Marketing Team on the delivery of insight and recommendations to the global marketing and product teams to drive campaign optimisation and improve marketing efficiencies. Our client is growing their Marketing Data & Analytics Team which collaborates with internal country marketing managers, channel specialists and multiple marketing agencies to deliver a multi-million-pound ATL and digital brand and performance budget focussed in the markets: UK, Spain, Mexico, Sweden, Ireland, Canada, Japan and LATAM, with plans to enter many new markets over the next few years. This role has a global remit and will spearhead data insight across all marketing channels from digital to TV. This requires you to be an adept communicator, prioritising multiple projects and managing stakeholder expectations. We are looking for a proactive individual with a strong marketing analytical mindset and a passion for staying abreast of industry trends.
Key responsibilities
- Create, manage, and maintain marketing performance dashboards (using SQL in conjunction with tools like Tableau, Power BI, or Google Data Studio) to visualise marketing KPIs and other metrics for easy access by stakeholders.
- Regularly present marketing insights and campaign optimisation recommendations to the channel and country marketing teams, senior management, and other stakeholders, explaining complex data in a clear and actionable format.
- Modelling (media mix modelling and multi-channel attribution modelling) and measurement of multimillion pound marketing investment and its effectiveness across both ATL and digital performance channels from both internal and external teams.
- Find optimisation opportunities compiling data from various sources including PPC, Social, Programmatic, TV, CRM into a single consumable data set.
- Work with senior stakeholders to identify and develop business and marketing metrics and visualisations that will track marketing and business performance.
- Use data to build customer segments/profiles to enable future targeting and lead the data elements of budgeting and forecasting.
- Leverage APIs to pull and integrate data from various marketing platforms (e.g. Google Analytics, Facebook Ads, CRM systems) into centralised databases.
- Clean, transform, and prepare data for analysis.
- Identify trends, insights, and opportunities for optimising marketing strategies at a campaign level across mainly digital performance channels for all GEOs.
- Using a combination of tools (customer database, Google Analytics, other marketing platforms, etc.) to analyse customer journeys
- Identify opportunities for process improvement or increased automation and efficiency through advanced technical solutions
- Managing relationships with multiple internal stakeholders based all over the world
- Provide training and support to country and channel managers on BI/marketing analysis (MA) tools and reports.
- Stay updated with industry trends and advancements in BI/MA technologies and methodologies to continuously improve BI/MA processes.
Qualifications and Key Skills:
- 3 years+ in a data driven marketing role (i.e marketing analyst/data analyst/insight analyst) within a digital marketing environment, ideally from an e-commerce, high volume digital/online first transactional business or digital media agency.
- A demonstrable track record of managing complex data sets across multiple marketing channels.
- Solid understanding of marketing analysis and reporting principles, especially digital marketing channels and metrics.
- Experience of Media Mix Modelling and/or Multi Channel Attribution Models.
- Proficiency in SQL for querying and data manipulation. experience with APIs and third-party integrations to collect marketing data.
- Hands-on experience creating dashboards using Tableau, Power BI, Google Data Studio, or similar tools.
- Strong ability to interpret data, perform statistical analysis, and develop actionable insights.
- Attention to detail, critical thinking, and a proactive approach to identifying and solving data-related challenges.
- Excellent written and verbal communication skills, capable of explaining technical findings to non-technical stakeholders.
- Ability to work independently and collaboratively in a fast-paced environment and ideally in different markets in EUROPE/NA @ CAD and LATAM. You will need to build and manage relationships with members of teams globally
- Experience in the iGaming industry is beneficial but not mandatory
Benefits
- 24 days annual holiday, plus additional days after 3 years’ service
- Work to life balance: 3 days in office, 2 days working from home
- Competitive salary + 10% discretionary performance related annual bonus (after completion of probation)
- Private healthcare and life insurance cover after successful completion of probation
- Pension Scheme
- Opportunities for career growth and professional development in a dynamic industry
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