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Our Client
Our client, is a leading operator in the European iGaming industry, launched in Europe many years ago and has become one of the fastest growing, cutting edge and innovative casinos in Europe since then. Growth is driven by a strong brand and direct response marketing strategy spanning across TV, radio and digital.
For the Spanish local team, they are looking for a Digital Marketing Executive based in Madrid.
The Role of the Digital Performance Marketing Executive
You will be responsible for tracking the day-to-day external/internal digital paid activity of the brand, ensuring acceptable CPA´s and reactivation costs in all the digital channels included in the media buying. You will monitor the activity with the different agencies and in-house team involved, with a performance focus in a constant learning process. In addition, you will be in contact with our central office, to coordinate the international campaigns and site content.
Key responsibilities of the Digital Performance Marketing Executive
- Day-to-day monitoring of digital activity (for Spain and some of their LATAM markets) including PPC, social media, direct deals, programmatic, email, native ads and in app, among others
- Manage tracking, reporting and analysis of marketing campaigns to improve overall campaign performance.
- Coordination with external agencies/in-house teams to activate new campaigns/audiences to cover the whole acquisition/retention funnel with relevant messaging.
- Provide insights to channel managers/creative teams to improve the performance of the campaigns.
- Extensive knowledge of digital performance campaigns (Meta, Google Ads, ASA, In-app)
- Analytical skills to interpret metrics and statistics, draw conclusions, based on the results obtained
- Monitoring of advertising campaigns executed on various platforms, tracking key KPIs with a primary focus on CPA, CVR, ROI
Skills and Experience of the Digital Performance Marketing Executive
- University degree in Marketing, Business or Advertising.
- +3 years of experience in digital marketing
- Previous experience in a competitive high volume transactional e-business, finance and/or gambling is a strong advantage.
- Understanding and knowledge of the digital marketing landscape, main KPIs and platforms
- Fluent in English and Spanish.
- Excellent organizational, management and individual productivity skills.
- Ability to function as a self-starter with an emphasis on getting things done.
If this sounds like you and you would like to find out more about the benefits and career potential of this fabulous role. Apply Today!
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