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Our Client
Our global iGaming client has a multi-million-pound search budget focused on the UK, Spain, Canada, and LATAM with plans to enter many new markets in 2025.
As they continue to expand, they're looking for a Brand & Marcomms Executive to support their brand’s growth across key markets, including the UK, Canada, Spain, Brazil, and Mexico.
The Role of the Brand & Marcomms Executive
They are looking for an experienced Brand & Marcomms Executive to join our Brand and Communications team. In this role, you will support our Brand & Comms Lead to ensure brand consistency across all global marketing communications and assist in the development and delivery of the company global brand strategy. This is a new and exciting opportunity for you to play a part in shaping the direction of the company brand and ensuring our brand proposition is lived through every single touchpoint, to improve the player experience.
Key Responsibilities of the Brand & Marcomms Executive
- Support the Brand and Communications Lead in further developing and executing the brand strategy across all markets.
- Review all global creative work to ensure alignment with brand guidelines, positioning, and messaging.
- Support fellow team members during peak periods and provide holiday cover for the team – this will involve reviewing and approving marketing comms campaigns.
- Ensure brand consistency and alignment with brand pillars in all communications and creative outputs.
- Work with Country Managers to tailor brand messaging and creative for local audiences, while maintaining the integrity of the brand and its core values.
- Oversee the tracking of all messaging monthly across all markets, utilising brand tracker insights to drive necessary changes for balance and effectiveness.
- Support the Brand and Communications Lead and Country Managers in conducting market research projects, including brand tracking, customer surveys, and internal player surveys.
- Serve as the brand advocate for the company, acting as the day-to-day point of contact for brand-related inquiries, promoting understanding of brand values within the business.
- Oversee talent and music usage across all markets, ensuring everything used is properly licensed.
- Collaborate with the creative and copy teams to update the brand and tone of voice guidelines for each market.
- Assist in delivering brand workshops for the global team, to promote brand values and standards.
- Run bi-annual competitor workshops and collaborate with the Brand and Communications Lead and Creative Lead to refine brand strategy.
- Work with the product team to develop and support brand partnerships.
- Assist Country Managers in executing brand activations, including sponsorships and events.
- Benchmark company activity against competitors monthly as required to support the evolving brand strategy
- Assist the B & C lead review effectiveness of brand campaigns via brand trackers and bespoke brand research
- Analyse market trends and development that may impact offline marketing activities.
Key Skills of the Brand & Marcomms Executive:
- 2-3 years experience in a global brand marketing role (delivering brand consistency across all communications in line with brand strategy).
- Experience of developing creative work across all channels - with a particular focus on digital channels (Search/Display/Onsite banners etc) and key ATL channels like TV/Radio and OOH – this is to provide cover for Marcomms team in busy periods
- Strong understanding of brand management principles and marketing strategies.
- Excellent communication and interpersonal skills and ability to share updates to wider teams
- Ability to manage multiple projects effectively and meet deadlines.
- Excellent attention to detail - this role has a key focus on quality control and adherence to brand guidelines.
- Validated experience of working and leading on campaigns, across different channels and ideally in different markets globally.
- Analytical skills to assess and derive actionable insights.
- Adaptability and flexibility to work in a fast-paced environment.
- Knowledge of market research methodologies to inform strategy and decision-making.
- Passion for gaming and entertainment, with an understanding of current trends and audience preferences.
- Experience in the iGaming industry is beneficial but not mandatory.
Benefits
- 24 days of annual leave, with additional days awarded after 3 years of service.
- Hybrid work model – 3 days in the office, 2 days working from home.
- Competitive salary plus an annual bonus (eligible after completing probation).
- Private healthcare and life insurance provided upon successful completion of probation.
- Participation in the company pension scheme.
- Regular team socials and events
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