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Our Client
Our client is a dynamic brand, marketing and advertising agency looking for an Account Director to join their team.
The Account Director role
You will be setting the agenda; leading, planning and managing the activities of the account team which involves developing a long-term collaborative relationship with a Client, creating a climate where the unexpected is made real.
You will set the example to the whole team, providing motivation and inspiration. The people who make the agency such a special place to work all share the same values: being unexpected, truthful and fearless. Account Directors inspire others to get involved whilst going above and beyond.
Key attributes of the Account Director
1. Creative Judgment
- Recognises how creative work delivers against the strategy
- Builds creative ideas, challenging and developing them based on sound strategic thinking
- Demonstrates an understanding of the best in creativity and sets a high benchmark for creative quality in all channels
- Leads the process of selling in work, thinking of ways to ensure creative is received in the best possible way
- Ensures creative teams remain motivated and enthused throughout the process
2. Strategy and Business Thinking
- Generates independent thinking and makes strong contributions to creative briefs, working in partnership with planners
- Encourages unexpected thinking
- Demonstrates a sound understanding of Clients’ business challenges, audience and competitors; helping others develop their own thinking
- To have a clear understanding of the role of each communications channel within a broader business context, including new opportunities and technologies When it comes to Agency working relationships the Account Director is truthful
3. Leadership
- Leads, mentors and motivates the account team, setting the benchmark for behavior
- Conducts appraisals and performance management
- Takes responsibility for the medium term direction of the brand and ensures appropriate resource levels over this time period
- Demonstrates professional and persuasive presentation skills that adapt to the audience and task, also helping others develop in this area
4. Decision Making
- Owns day-to-day decision making and finds quick, effective solutions to problems
- Able to judge when to act independently but still consults on major decisions and recommendations
5. Influencing
- Communicates with authority, professionalism and credibility
- Is the first Client point of contact on strategic, creative and resource issues
- Has a collaborative relationship with, and respect of, all other departments; taking responsibility for ensuring that the full Agency team is working together
- Can negotiate, resolve conflict and manage upwards
- Positively contributes to Agency life and culture beyond the scope of their account(s) When it comes to driving business forward an Account Director is fearless
6. Delivery
- Ensures that the Agency is only working with realistic, timely and specific briefs from Client
- Takes responsibility for team delivery; maintaining the highest standards to deliver on brief, on time and on budget
- Identifies problems early, addresses openly and constantly manages Client expectations
- Plans ahead, anticipating and managing day to day and future project workload, managing workload across the team
- Remains calm and professional
7. Financial Understanding
- Takes responsibility for income and profit, negotiating favourable fees and seeking out new income opportunities
- Has broad commercial knowledge, both of how the Agency and the Client make money, as well as keeping up to date with relevant day to day business news
- Resolves financial issues quickly and minimises write-offs, knowing when when to escalate commercial issues
- Regularly reconciles profitability by project, finding areas of improvement for the next project
8. Resilience
- Stays positive in the face of adversity and helps others to do so as well
- Encourages ‘can do’ attitude in others
This is initially a contract role for 6 months with the high expectation of converting to a permanent position.
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